Facebook has recently announced a cross device tracking tool. This will allow advertisers to see their user’s journey to purchase as they move between devices. Facebook is in a unique position as a publisher - in North America alone at least 50% of internet users are on Facebook and, if they own two or more devices, chances are they will log on to the service on every device they own. In 2013 85% of smartphone owners used the Facebook app. This is an important product for Facebook, what then can advertisers learn from this latest release?
Black Friday is Coming
Make sure you’re not testing your vendors by the 28th of November or you could massively increase your costs on the biggest shopping weekend of the year!
Why does desktop have a 54% higher conversion rate compared to mobile when mobile users click on ads more than twice as much? It boils down to issues like privacy, convenience and functionality, all of which make it more important than ever to seek a unified view of the consumer.
In this article on AdExchanger Struq CEO and founder Sam Barnett explains why mobile users don’t buy on mobile.
At the end of June Facebook started rolling out their new bigger right hand side (RHS) ad size boasting that, in their tests, it increased engagement by up to 3x. Up to 3x increase might be a bit generous but performance on US retail campaigns on RHS has definitely improved with the change in size.
Struq CEO and Founder Sam Barnett explains how this ad illustrates much that has changed in the advertising industry over the last few years.
If you don’t, you should. Almost 70% of firm value is intangible with the biggest portion of that value sitting in branding.
In this article on The Wall Blog Struq CEO and Founder Sam Barnett highlights what we use to ensure publishers are filtered correctly and ads are served efficiently.
In this article on PerformanceIn.com Struq VP Product Ben Manning explains what happens in those 25 milliseconds that a retargeter is serving up a retargeted ad.
From bid request to serving the ad Ben explains how our tech stack personalizes every ad to perfection.
In this piece on VentureBeat, Struq CEO and Founder Sam Barnett discusses the pitfalls of the traditional vendor testing methods and what the future holds.
In this piece on The Next Web Struq CEO and Founder Sam Barnett highlights 3 tools; frequency capping, vendor transparency and cross device tracking, that we use at Struq to protect your brand when retargeting.
Struq CEO and Founder Sam Barnett on the myths surrounding the flaws of retargeting and why the future is closer than you think.
A recent study from eBay research labs explored the incrementality of Search Engine Marketing and found that “paid-search expenditures are concentrated on consumers who would shop on eBay regardless of whether they were shown an ad”.
Vendors are capitalizing in a world where advertisers are more focused on clicks than performance, if advertisers do not take the steps to change then they will continue to sacrifice performance.