A retargeted display ad will encourage 1,000% more people to search for a product than a standard ad
A newly released insight study by ComScore in the US provides empirical evidence for what we have known all along – Just how important a decision it is to employ the right targeting strategy for your display campaign. A retargeted display ad will encourage 1000% more people to search for a product than a standard display ad. That tactic worked twice as well as buying audiences. Buying placements on premium sites was the third-best-performing option.
http://bit.ly/eoiPPg
Sam wins the Technology Award in the Square Mile’s 30 Under 30
Congrats to our very own Sam Barnett on winning The Square Mile 30 Under 30 London Talent Awards
In his own words, “Even being nominated for an award of this calibre, amongst other innovative entrepreneurs deemed the ‘future of London’ is both exciting and humbling. Awards like this form a bond between the public and business sectors, allowing consumers voices to be heard and businesses to be held accountable and to be praised for working in the right direction. My colleagues at Struq are excited to be part of an ever-growing business shaping the future of display advertising.”
Struq’s smart new look
Welcome to the new and improved Struq website!
Struq offers the very best and most effective personalized retargeting and creative optimization solution and to make sure our business is as smart as our technology, simple to understand and easy to buy, we have created a helpful new website and a sharp new image.
We’d love to know what you think of it, so please email info@struq.com with any comments / ideas.
