Welcome to the Struq blog ..Info@struq.com.. ..jobs@struq.com..

Why Last Click Breeds Bad Decisions in a Multi-Device World

image

A recent study from eBay research labs explored the incrementality of Search Engine Marketing and found that “paid-search expenditures are concentrated on consumers who would shop on eBay regardless of whether they were shown an ad”.

Vendors are capitalizing in a world where advertisers are more focused on clicks than performance, if advertisers do not take the steps to change then they will continue to sacrifice performance.

Read More

If You Want To Measure Incrementality, Do It Right

image

Considering the number of channels where marketers can spend their budgets, understanding and proving a return on ad spend (ROAS) is vital. If ROAS is properly understood, then marketing budgets shouldn’t be capped.

If you can drive revenue above the cost of your advertising, why would you stop? Unfortunately, CMO budgets are capped because understanding incremental revenue is nontrivial.

Read More

Webinar - The State of Cross Device Retargeting for Retailers

Sebastien Blanc (US GM), Ben Manning (VP Product) and Aaron McKee (CTO) held a webinar to help retailers understand the current state of cross device retargeting for retailers.

Uncovering the True Value of Mobile

image

Recent data at Struq suggests that viewing the mobile channel as a tool for browsing and not buying could blinker advertisers to its true value in driving users towards conversion. Without taking a cross-channel view of delivery there is a danger that mobile could be left behind in the race for conversions. A race that it actually helps advertisers to win.

Read More

DCO and Creative Testing: The Key to Success With Your Ads

image

With users being shown around 290 ads a day online it is not surprising that users are becoming blinkered to standardized advertising. Now more than ever advertisers need to create timely, relevant, personalized ads and two tools; Dynamic Creative Optimization (DCO) and creative testing are the keys to making great ads.

Read More