[INFOGRAPHIC] Cross Device Retargeting. Also available at this link.
A recent study from eBay research labs explored the incrementality of Search Engine Marketing and found that “paid-search expenditures are concentrated on consumers who would shop on eBay regardless of whether they were shown an ad”.
Vendors are capitalizing in a world where advertisers are more focused on clicks than performance, if advertisers do not take the steps to change then they will continue to sacrifice performance.Read More
Considering the number of channels where marketers can spend their budgets, understanding and proving a return on ad spend (ROAS) is vital. If ROAS is properly understood, then marketing budgets shouldn’t be capped.
If you can drive revenue above the cost of your advertising, why would you stop? Unfortunately, CMO budgets are capped because understanding incremental revenue is nontrivial.Read More
Webinar - The State of Cross Device Retargeting for Retailers
Sebastien Blanc (US GM), Ben Manning (VP Product) and Aaron McKee (CTO) held a webinar to help retailers understand the current state of cross device retargeting for retailers.
Recent data at Struq suggests that viewing the mobile channel as a tool for browsing and not buying could blinker advertisers to its true value in driving users towards conversion. Without taking a cross-channel view of delivery there is a danger that mobile could be left behind in the race for conversions. A race that it actually helps advertisers to win.Read More
It has been more than 18 months since Safari began blocking third party cookies and it is possible other browsers will follow suit, with continued threats from Mozilla. As the mobile channel and Safari emerge as drivers of conversions, now more than ever advertisers need to concentrate on cookieless technology.
With users being shown around 290 ads a day online it is not surprising that users are becoming blinkered to standardized advertising. Now more than ever advertisers need to create timely, relevant, personalized ads and two tools; Dynamic Creative Optimization (DCO) and creative testing are the keys to making great ads.Read More
The CPC pricing model is an incumbent that needs to go. As the share of programmatic media grows, there is an alternative in the form of a more transparent model that we call “Cost Plus”.Read More
According to the latest research finding a ‘proper attribution model’ is considered a bigger concern than the lack of transparency in the programmatic ad space. But why when transparency and insight are the key to moving to any new attribution model?Read More
We live in a world of screens, 90% of us will use two or more screens today to browse the internet and nearly 70% of us will buy something by first browsing on one device and then purchasing on another (Google). To the average consumer this is not shocking, there are few points in an average day when our hands are not on a piece of technology.Read More
July 15th, 2014 at 12pm EST
45 min including Q&A session
This webinar aims to provide key insights into the technologies currently available, current metrics observed by retailers using cross-device and best practices to measure performance.Read More
LONDON, June 4th 2014 – Cross Device Retargeting leader Struq has appointed retail tech expert Darren Hitchcock as its UK Managing Director. The role will be based out of the company’s London office.Read More
LOS ANGELES, May 22 2014 – Ad personalization and Cross Device Retargeting leader Struq has hired Denise Weaver as its Regional VP of Sales Southwest. The appointment comes hot on the heels of Struq’s hiring of Thornton Schaaf as its Regional VP of Sales Northwest and further facilitates the company’s promise of an even faster rate of expansion in the USA.Read More
SAN FRANCISCO, May 15 2014 – Cross Device Retargeting leader Struq has appointed Thornton Schaaf as its Regional Vice President of Sales for the Pacific Northwest. This is the second recent high-profile hire by the ad tech leader, following its appointment of Ben Manning as VP of Product in April.Read More
LONDON, April 22 2014 – Online ad industry veteran Ben Manning has brought his 14 years’ industry experience to Cross Device Retargeting leader Struq. Manning has been appointed VP of Product.