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Webinar - The State of Cross Device Retargeting for Retailers

Sebastien Blanc (US GM), Ben Manning (VP Product) and Aaron McKee (CTO) held a webinar to help retailers understand the current state of cross device retargeting for retailers.

Uncovering the True Value of Mobile

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Recent data at Struq suggests that viewing the mobile channel as a tool for browsing and not buying could blinker advertisers to its true value in driving users towards conversion. Without taking a cross-channel view of delivery there is a danger that mobile could be left behind in the race for conversions. A race that it actually helps advertisers to win.

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DCO and Creative Testing: The Key to Success With Your Ads

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With users being shown around 290 ads a day online it is not surprising that users are becoming blinkered to standardized advertising. Now more than ever advertisers need to create timely, relevant, personalized ads and two tools; Dynamic Creative Optimization (DCO) and creative testing are the keys to making great ads.

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Cross-Device: 38% increase on conversion rate from 1 to 4 devices

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We live in a world of screens, 90% of us will use two or more screens today to browse the internet and nearly 70% of us will buy something by first browsing on one device and then purchasing on another (Google). To the average consumer this is not shocking, there are few points in an average day when our hands are not on a piece of technology.

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Struq appoints Denise Weaver Regional VP of Sales Southwest, further strengthens US presence

LOS ANGELES, May 22 2014 – Ad personalization and Cross Device Retargeting leader Struq has hired Denise Weaver as its Regional VP of Sales Southwest. The appointment comes hot on the heels of Struq’s hiring of Thornton Schaaf as its Regional VP of Sales Northwest and further facilitates the company’s promise of an even faster rate of expansion in the USA.

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Faster internet speeds set to boost m-commerce

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With consumers increasingly likely to abandon a retailer’s website the longer it takes to load, the pressure is on companies not to just deliver but to deliver quickly. 

With the planned increase of 4G coverage and performance levels in 2014 by the major phone networks, advertisers finally look to have the technology to drive their mobile commerce. 

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Phablet’s offer consumers the perfect mobile device for shopping

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The Phablet is set to outsell smaller tablets this year according to Techalysis research founder, Bob O’Donnell, with the phablet expected to shift a estimated 175 million units worldwide in 2014. 

With a screen size between 5 - 7 inches, phablet’s bridge the gap between smaller smartphones and larger tablets. As consumers uses their phone for more internet based activities such as emailing, web browsing and social media, screen sizes have increased to accommodate. 

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